AG prides themselves on their meticulous selection of natural ingredients, ensuring they are gentle on hair but that they also deliver results. If they don’t believe in the integrity of the ingredient, simply put, they won’t use it. Which is why AG leaves out common ingredients like salt, paba, parabens and DEA.
Inspired by the world of fashion, hair and culture, AG creates a new standard of beauty through products that are crafted to deliver on their brand values. With 27 years of experience, AG understands the complexity and intricacies of different hair types and their labs are constantly researching new solutions that both work and are good for your hair.
A portion from every bottle sold goes to AG’s One Girl Can Foundation to build schools, educate and mentor underprivileged girls in Africa.