Administrative Team


DIANE CARDONI | Senior Buyer & Merchandiser

Making the best in retail detail.

Diane Cardoni’s many years at Simonson’s caps an accomplished retail and merchandising career spanning four decades. As the buyer and merchandiser, her responsibilities include managing Simonson’s boutique, trend forecasting, creating promotional displays and ensuring the salon environment is comfortable. She has extensive experience in both small and large scale retail environments. Contrasting the scale and scope of her responsibilities, she says of her big-box experience that decisions are made at the top and their execution flows downhill yet on the multi-location scale she works now, she is able to flex her creative muscle with a touch of the eclectic, and with pride she can say simply, “I did that!” With such a broad foundation, she has truly found her niche. She is the embodiment of Simonson’s creed: If there’s a better way, we’ll strive to find it.

When not working, Diane continues to tap into her knack for buying and merchandising by thrift shopping often. She has been known to find the most unique apparel and accessory items that coincide perfectly with her flare for fashion and vibrant personality. Diane also enjoys spending time on the lakes of Minnesota, along with quality time and traveling with her friends and family.


JENNI PUUMALA | Buyer/Merchandiser & Lead GSR Educator

Jenni graduated from St. Cloud State University with a Bachelor of Science degree in Community Psychology. Her coursework emphasized discovering how relationships and interactions between people and the environment influence our behaviors and the community. Her most memorable and rewarding experience at school was completing a field study as a child mentor for emotionally and physically abused children through a local shelter.

Jenni has been in the customer service field since 2004. In her previous role as Merchandising Team Leader with JoAnn Stores, she discovered a passion for identifying team member strengths and facilitating their professional growth. She enjoyed the creativity of resolving merchandising challenges within the store and energizing the team to rise above the challenge. In her role as a GSR Educator, Jenni enjoys fostering a sense of collaboration with her peers while applying her education and experience to better understand the team at both the individual and group level.

Jenni currently resides in Maple Grove. In her free time you can find her shopping the local boutiques or out walking one of the many trails around the metro area. In the winter, you might find her with family at their favorite escape in the south Pacific – Hawaii!


TAMSEN WIGER | Administrative Assistant

The perfect mix of beauty and business.

Tamsen is the whole package! Not only did she earn her business degree from Minnesota State University Moorhead, but she is also a licensed cosmetologist. Working for Simonson’s since 2008 provided Tamsen an opportunity to experience many different roles within the organization. Her expansive knowledge and experience in both the beauty and business industries is a paramount reason she is so proficient in her current position as Administrative Assistant for Simonson’s Salon & Spa’s three metro locations.

When not working, Tamsen enjoys spending time with her fiancé Joe and their two cats. You can likely find her shopping, perfecting her tan at their cabin in Crosslake or watching a suspenseful mystery on Netflix.